Marketing built for estate and letting agencies.
Too few vendor valuations booked. Landlords quietly going to the agency down the road. A website that looks like every other agency’s in town. If that sounds familiar, this is marketing built to fix it — not a generalist agency learning your business on your budget.
Built for independent agenciesStoke-on-Trent & the Midlands
Why marketing is different for agencies.
Estate and letting agency marketing fails in predictable ways. Almost all of it comes down to how sellers and landlords actually choose who to trust with their property.
Two very different audiences
Vendors selling a home and landlords letting one behave nothing alike. They search differently, worry about different things and respond to different messages. Marketing that treats them as one audience wins neither.
The business is won at postcode level
Agencies live or die on hyper-local visibility. Someone deciding who values their home searches for their town and their streets. If you are not visible at that postcode level, you are not on the list.
Rightmove and Zoopla are not your lead engine
The portals list your stock but rent your audience and push their own leads. An agency still needs its own site, its own search visibility and its own enquiries — the leads a portal will never simply hand you.
Reputation drives instructions
Before anyone books a valuation they read your reviews and judge your Google profile. A thin or neglected reputation quietly costs you instructions you never even hear about.
A long nurture before they choose you
People decide to move months before they pick an agent. If you only appear at the moment they are ready, you have missed the window where trust is actually built.
Diagnosis first — built around how agencies win instructions.
The same Listen · Diagnose · Deliver approach used across DigiPAI — focused on local visibility, booked valuations and landlord leads.
Listen
We start with your patch, your two audiences and where your instructions come from today. Which towns and postcodes matter, how vendors and landlords find you now, and where the leads are leaking away.
Diagnose
An honest audit of where you stand: whether you rank for “estate agents in [town]” and the villages around it, how strong your Google Business Profile and reviews are, and whether your site actually turns visitors into booked valuations.
Deliver
Local SEO, a valuation-booking funnel, a separate landlord campaign and a stronger review engine — with tracking so you can see valuations and landlord enquiries move, not just impressions.
The same services — in your sector’s language.
Strategy, search, paid media, content and web. What changes is that each is built around how vendors and landlords actually choose an agent.
Strategy & consulting
Which of your two audiences to prioritise and why — vendor valuations, landlord acquisition, or a deliberate split. An honest plan for where your budget earns the most instructions, not a bundle sold for its own sake.
Local SEO & AI search
Ranking for “estate agents in [town]” and the surrounding villages, plus a Google Business Profile built to win the map pack — and being present when someone asks an AI assistant which local agent to trust.
Paid media
Two distinct campaigns: one driving vendor valuation bookings, a separate funnel acquiring landlords — each measured on booked valuations and landlord enquiries, not clicks.
Content
Area guides, sold-price commentary and landlord explainers on EPCs and regulation — the material sellers and landlords read while they quietly decide who to trust, long before they book a valuation.
Web & development
A site built to convert, not just to look nice — fast, clearly local, and designed so a busy seller or landlord books a valuation in a couple of taps rather than bouncing to a competitor.
A specialist consultancy, not a large agency.
Worth being plain about what this is — and what it isn’t.
DigiPAI is a specialist consultancy, not a large agency. In practice that means you work directly with the strategist who understands the sector, rather than being handed to an account manager who relays your questions to someone else. It also means the work is deliberately focused — this is not a team of dozens, and it isn’t trying to be. For an independent agency competing with Purplebricks and the big franchises, that direct line to the strategist — with no account-handler layer in between — is the point.
Marketing that already speaks your market.
Book a free, no-obligation consultation and get an honest read on why the valuations and landlord enquiries aren’t coming — and what it would take to fix it.