Get found inside the AI tools your customers now ask first.
Search is moving from ten blue links to a single AI answer. We make sure your brand is the one that answer recommends — in ChatGPT, Perplexity, Google AI and Gemini.
Also known as GEO — Generative Engine Optimisation.
Your customers are asking AI first.
Search behaviour has changed faster than most marketing has. The question is no longer only whether you rank — it’s whether the AI recommends you.
One answer, not ten links
AI assistants don’t return a page of options. They give a single, confident answer — and if your business isn’t in it, you’re not in the conversation at all.
Traditional SEO isn’t enough
Ranking on page one still matters, but it no longer guarantees visibility. AI models decide who to cite using signals classic SEO was never built to optimise for.
The gap is widening now
More of your customers start with ChatGPT, Perplexity or Google’s AI overviews every month. The brands being named today are building an advantage that compounds.
AI optimisation, end to end.
We make your brand legible, quotable and trusted by the systems that now sit between you and your customer.
AI visibility audit
We test how you appear across ChatGPT, Perplexity, Google AI and Gemini for the questions your customers actually ask — and where you’re invisible.
Getting found in ChatGPT, Perplexity, Google AI & Gemini
Optimising the way each assistant discovers, understands and cites you, so your brand surfaces in the answers that matter.
Structured data & entity optimisation
Schema, knowledge-graph signals and consistent entity data that tell AI systems exactly who you are, what you do and why to trust you.
Content built for AI retrieval
Content structured the way AI answers actually work — clear, authoritative and easy to quote — without ever losing the human reader.
Monitoring & tracking
Ongoing checks on how and where you show up in AI answers, so you can see progress rather than guess at it.
Traditional SEO alignment
AI optimisation and classic SEO reinforce each other. We keep both pulling in the same direction.
The same Listen · Diagnose · Deliver approach.
AI SEO isn’t a bolt-on. It runs through the same honest process as everything we do.
Listen
We learn your business, your customers, and the real questions they type and ask — the prompts where you need to show up.
Diagnose
An AI visibility audit: exactly where you appear and don’t across the assistants, and the structural reasons why.
Deliver
Structured data, entity optimisation and answer-ready content — then ongoing monitoring so you can watch the needle move.
An honest word on fit.
AI SEO is powerful, but it isn’t the right first move for everyone. Here’s the honest version.
- ✓A strong fit if you rely on being discoveredCustomers find businesses like yours by searching or asking an assistant.
- ✓A strong fit in competitive marketsBeing the brand the AI names is a real, compounding advantage.
- ✓A strong fit if you want to move firstMost competitors haven’t optimised for AI yet — the window is open.
- –Maybe wait if your foundations aren’t in placeIf your website basics or core SEO need fixing first, we’ll tell you — and start there instead.
If AI SEO isn’t your priority yet, we’ll say so. The consultation is about what actually moves your business — not selling you this service.
Part of a bigger plan.
AI SEO works best alongside your wider strategy. Explore what else we do.
AI SEO FAQs
What is AI SEO?
AI SEO is the practice of optimising your website so AI-powered search tools — like Google’s AI Overviews, ChatGPT and Gemini — can understand, trust and cite your business when people ask questions. It builds on traditional SEO but focuses on clear, well-structured, authoritative content that AI systems can quote directly.
How do you get a business cited in Google’s AI Overviews?
You get cited by publishing clear, factual content that answers real questions directly, backed by strong technical SEO and structured data (schema). AI Overviews tend to pull from pages that give a concise, quotable answer up front, demonstrate genuine expertise, and are already trusted in normal search results.
Is AI SEO different from traditional SEO?
AI SEO and traditional SEO share the same foundations, but AI SEO adds an extra layer. Traditional SEO aims to rank a page; AI SEO aims to have your content understood and quoted inside an AI-generated answer. Good traditional SEO is the starting point — clear structure, schema and authority are what get you cited.
Will AI search replace Google search?
AI search is changing how people find information, not replacing search altogether. More answers now appear directly in AI Overviews and chat tools, which means being cited in those answers is becoming as important as ranking in the traditional blue links. The businesses that adapt early tend to benefit most.
How long does AI SEO take to work?
AI SEO usually shows early movement within a few months, in line with normal SEO timelines. Because AI systems draw heavily on content that already performs well in search, results depend on your starting point, your competition and how consistently you publish authoritative content.
Do small local businesses need AI SEO?
Yes — local businesses increasingly benefit from AI SEO because more customers now ask AI tools for recommendations like “best takeaway near me” or “who can help with X in Stoke-on-Trent.” Being clearly described and well-structured online gives you a real chance of being the business those tools mention.
Curious whether AI is finding you or hiding you?
Book a free consultation and we’ll show you where your brand stands in AI search — and what it would take to lead.
Book a free consultation →