Case Study — Launch & Infrastructure

Jo&Jo Pizzas & Kebabs, Newcastle — Launch & Digital Setup

DigiPAI built the social profiles and full digital infrastructure for Jo&Jo Pizzas & Kebabs in Newcastle and ran a launch awareness campaign — a packed, successful opening.

ClientJo&Jo Pizzas & Kebabs
SectorTakeaway / Food
LocationNewcastle-under-Lyme
ServiceSocial Profiles, Digital Infrastructure & Launch Awareness
FullDigital infrastructure set up
NewSocial media profiles created
PackedSuccessful launch turnout
Brand Launch · Social & Digital Setup

The challenge

Jo&Jo Pizzas & Kebabs was a brand-new takeaway preparing to launch in Newcastle. A new food business gets one chance at a first impression, and it needed both the digital foundations to operate and a launch push to make sure local people actually showed up on opening.

Our approach

We handled the launch end to end from a digital standpoint: creating the social media profiles, setting up the full digital infrastructure, and running a brand-awareness campaign timed around the opening to build local anticipation and turnout.

What we did

  • Created the takeaway’s social media profiles from scratch.
  • Set up the full digital infrastructure needed to run and market the business.
  • Ran a launch-focused brand-awareness campaign to build local buzz ahead of opening.
  • Aimed everything at a single clear goal: a strong, well-attended launch.

The results

The launch was a real success. The awareness campaign paid off with a packed opening — plenty of local people showed up and bought food, giving the new takeaway exactly the strong start it needed. It shows how the right digital groundwork plus a focused launch campaign can turn an opening day into a genuine event.

Want results like this for your business?

DigiPAI is a digital marketing agency based in Stoke-on-Trent, working with businesses across the West Midlands and beyond. Let’s talk about what we can do for you.

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